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Current ZGS Status

In 2019, through a Producer Vote growers approved the planting of 5,000 hectares of SunGold kiwifruit in overseas countries (excluding China and Chile), to support the 12-month supply strategy. The approval also included up to 20m trays of Green procurement, and 1,000 hectares of new varieties. In 2021, 12-month supply of green kiwifruit was achieved in key European markets and good progress was made for Zespri SunGold Kiwifruit with ZGS supplying fruit for up to 21 weeks in some markets – leaving a gap of only five weeks before NZ fruit re-entered. We will shortly have planted the 5,000 hectares of Zespri SunGold Kiwifruit allowed under the current approval, but this will not generate enough fruit to fill the gap during the NZ off-season.

Growing locations

1. Green Kiwifruit

  • Currently, around 10 million trays of Hayward that meets Zespri standards is procured from Italy and Greece.
  • Greece has become increasingly important as a Hayward supply region in recent years.
  • Hayward fruit is sold predominantly in the EU and demand is continuing to grow.
  • Approximately 20 hectares of the Green14 variety is planted commercially in Piedmont in Italy. Production of this variety is expected to continue to decrease.

2. SunGold Kiwifruit - Italy

  • Around 700 producing growers, supplying the vast majority of ZGS supply.
  • There are around 2,200 producing hectares of Zespri SunGold Kiwifruit in Italy, yielding over 12 million trays of class one kiwifruit.
  • Our Italian growing partners are spread across Italy but the main regions are Cisterna di Latina and Emilia Romagna.
  • The current focus in Italy is on increasing yield and improving storage.
  • Fruit grown in Italy is mostly sold in Europe (65%) with exports to China, USA and other countries.

3. France

  • About 80 producing growers based in south-west France. Currently around 270 producing hectares of Zespri SunGold Kiwifruit.
  • The majority of fruit is sold in France with some exported to Vietnam.

4. Japan

  • Around 200 producing growers on around 80 producing hectares (including Hort16a).
  • All fruit grown in Japan is currently sold in Japan.

5. Korea

  • Around 214 producing growers and 100 producing hectares of kiwifruit (including Hort16a), primarily in the south on Jeju Island.
  • All fruit grown in Korea is currently sold in Korea.


Zespri’s global supply activities were approved by producer vote in early 2019, following amendment of the Regulations. This enabled Zespri to continue our 12-month supply business, which includes growing, procuring and selling kiwifruit grown in overseas countries (except for Chile and China).

More specifically, the scope of Zespri’s approved ZGS activities includes: use in overseas countries of plant varieties of kiwifruit owned by Zespri, managing growing practices by overseas growers, managing the supply chain from overseas growers to market, and marketing and market development for fruit grown overseas.

The 2019 Producer Vote approved Zespri’s 12-month supply activities up to the following thresholds:

  • 5,000 ha of SunGold Kiwifruit planted offshore (50 million trays)
  • 20 million trays of Green procured
  • 1,000 ha of any new variety

Any changes to these activities, including increases to the approved thresholds, will require another producer vote. It is intended that the current exclusion of ZGS activities in China and Chile will continue.

ZGS Grower Videos


Emilia-Romagna - OPSole

Emilia-Romagna - Apofruit

Emilia-Romagna - Agrintesa


Lazio - Azienda Daniele

Lazio - Azienda eredi Albertini Pasqua

Lazio - Azienda Carla Pace

Latina - Antonio Trasolini


Campania - Azienda Raffaele


Basilicata - Azienda Clemente Bubbico


Calabria - Azienda Francesco Nardi


What is the role of Kiwifruit New Zealand?

As the regulator, the role of Kiwifruit New Zealand (KNZ) in a producer vote is to make sure Zespri informs growers of the activities and that the information is sufficient, accurate and fairly balanced, especially in relation to risk and mitigation measures. KNZ will also monitor whether Zespri is minimising, as far as reasonably practicable, the risks of carrying out the proposed activity for those producers who do not agree (whether or not they vote).